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Al Jazeera strikes global partnership with Google

Technology

Al Jazeera strikes global partnership with Google

Al Jazeera has struck a global partnership with Google in a bid to “cement Al Jazeera’s position as a digital-first broadcaster” and accelerate growth.

The news organisation said that the two companies plan to “allocate significant resources into the partnership” and will focus on a number of key areas.

These are: to attract and retain audiences; build products for video and mobile; maximise advertising revenues; and train journalists with digital skills.

“We are delighted to partner with the Al Jazeera Media Network to bring the best of Google to the company,” said Alfonso De Gaetano, director of global partnerships, emerging markets at Google.

“The partnership covers a number of different areas such as monetisation solutions, distribution platforms like DoubleClick, YouTube, Cloud as well as digital tools training.”

Abdulla Al Najjar, executive director, global brand and communications at Al Jazeera Media Network, said: “Our commitment to our users has always compelled us to seek out and leverage the best technology platforms in the world and Google’s proven track record of delivering make them the ideal partner for Al Jazeera Media Network.”

Asuquo Eton founded talkmediaafrica.com, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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