Spotify introduces RISE, its New Emerging Artist Program

Spotify launches RISE, a program designed to identify and break the next wave of music superstars.

By harnessing its unmatched cultural influence and 140+ million music fans, Spotify will launch these artists of exceptional talent into the world through a dynamic combination of multi-tiered marketing and editorial programming on Spotify.

The launch of RISE includes on platform, out of home, digital and social promotion in addition to special, mixed-media RISE playlists. In the coming months, Spotify will create one-of-a-kind experiential events for each RISE artist and release bespoke audio and video content that dives deep into the story behind each rising star.

Spotify kicks off RISE with 4 genre-diverse artists; pop-sensation Kim Petras; pop/rock artist Lauv; country singer Russell Dickerson; and hip hop artist Trippie Redd. Launching in the U.S, Canada and the U.K., the program will add 4 new artists every few months, supporting a total of 16 emerging artists per year.

Delta Air Lines is also supporting Rise on aircraft seatbacks through their Delta Artist Spotlight program.

“Spotify is committed to supporting the careers of artists of every level, including the next generation of global superstars” said Troy Carter, Spotify’s Global Head of Creator Services. “RISE is a powerful platform and an investment towards the future of emerging artists and the fans who discovered them first.”

Check out spotify.com/RISE to hear more from each RISE artist.