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Apple buys photo-editing app Pixelmator

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Apple buys photo-editing app Pixelmator

Pixelmator announced on Friday that it is being acquired by Apple. The image-editing platform didn’t discuss what life might look like under the corporate umbrella but did note there would be “no material changes” to its Pixelmator Pro, Pixelmator for iOS, and Photomator apps — at least for now.

If Apple’s acquisition history is any indication, that level of autonomy could change soon as Pixelmator’s features are integrated directly into the Photos app. Pixelmator is currently available for iOS, macOS, iPadOS, and visionOS, but not the Android ecosystem. I wouldn’t expect that last bit to change any time soon.

The image-editing startup has been around since 2007, when it was founded in Lithuania’s capital, Vilnius.

Looking back, it’s crazy what a small group of dedicated people have been able to achieve over the years from all the way in Vilnius, Lithuania,” the company notes in their announcement. “Now, we’ll have the ability to reach an even wider audience and make an even bigger impact on the lives of creative people around the world.

The deal, which is still subject to regulatory approval, comes as Apple has grown more aggressive about integrating AI into its imaging apps. The company recently rolled out Clean Up as part of an iOS update. That feature, which removes elements from photos, was regarded as Apple’s answer to Google’s Magic Eraser.

Asuquo Eton founded talkmediaafrica.com, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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