AUDIO: Apolo Imon – Pound Am

Late last year, the African music industry was introduced to a new ultra-dynamic sound known as Tropical Music. A subtle blend of global instrumentation and Afrocentric lyricism masked with a cloak of trendiness, tropical music is a newly discovered rhythmic groove that would soon take the continent and beyond, by surprise.

Pioneered by Apolo Imon, simply known as Apolo, the tropical sound stretches across all genres of music, connecting them with one underlying base of African drum patterns and live instruments. ‘Pound Am’, the follow up single to Apolo’s last release ‘Halima’, is sonically a mid-tempo aphrodisiac. Beginning with the soothing vocals of backup singer, Vanessa, supported by the seducing strings of guitarist, Juuju, it sets the pace for Apolo’s mellow crusty yet soothing vocals. The approach Apolo applied to this piece is magical, as you can easily fall under the repetitive spell of its catchy chorus; ”Comot am, for water, see mortar, see piston, pound am!4x” which then follows with a drowning hook to keep you stuck on this piece.

Programmed by none other than ace producer, Kuvie, the beat takes you straight to the bedroom while Apolo’s lyrics proceeds to summon the sexuality of the listener. In this case, the ladies! I must say, this is a classic late night rockies, regardless of location or set, ‘Pound Am’ is an extremely arousing song. An African reconstruction of J. Holiday’s popular hit song; ‘Bed’, if I must imagine in retrospect.

Released by marketing creative house, JOC under his independent label, Samfido Records, ‘Pound Am’ is set to go viral! The clubs, the bedrooms, the lounges, the airwaves and all media outlets are set to consume this virus of a song and I for one must confess to it’s addictive nature.

As we wait on these unscheduled promises, let’s feast, bump, love and pound to this new ‘gbedu’ ‘Pound Am’ by the ‘Fila’ crooner, Apolo Imon.

Enjoy!