La Liga extends sub-Saharan Africa deal with SuperSport

SuperSport has renewed its media rights agreement with LaLiga, extending a partnership that has been central to SuperSport being the home of football on the African continent.

The multi-year agreement, for rights throughout sub-Saharan Africa (in all languages other than Arabic and French) will form an important part of SuperSport’s content strategy that will see LaLiga’s dedicated 24/7 English-language channel, LaLigaTV, made available to DStv subscribers.

“We’re delighted to have finalised a new deal as football is one of our popular broadcast pillars,” said Gideon Khobane, chief executive of SuperSport. “LaLiga is a fantastic product and our viewers enjoy the excitement on show from week to week.”

“SuperSport has been a strong partner for LaLiga in Africa for many years and our fanbase across the continent has grown significantly during this time,” said Melcior Soler, director of the LaLiga audiovisual department. “We look forward to further years of success together.”