The Splat is back! Nickelodeon unveils new brand identity

Nickelodeon has unveiled a new brand identity that calls back to its irreverent history. It includes a reimagined Splat logo, but with a modern feel for today’s kids & families. The rebrand is live on Nickelodeon and will be launching on Nick Jnr from November, and on NickToons in 2024. 

The new brand identity positions the brand Nickelodeon and its re-imagined splat as the ultimate “Portal to Fun” – a gateway to surprising experiences Nick kids of all ages will love. This new take on the brand’s classic look and feel demonstrates for kids just what can happen when you enter into the splat with Nickelodeon! 

What’s more, this playful brand identity can be enjoyed in full High Definition by children and families across Africa from 1 November!  

“For us at Nickelodeon, the reimagined splat logo brings our mission of making the world a more playful place come to life. We hope that kids and their families across the continent will enter the portal of fun and enjoy the new and exciting content we have in store” said Dillon Khan, Vice President for Nickelodeon in Africa.   

The new brand identity will work to demonstrate Nick’s energy and sensibility through the lens of our iconic characters (SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol, Blue’s Clues, Baby Shark, Dora the Explorer, The Loud House and Monster High), punctuated with moments of quintessential Nickelodeon Slime. Now all in HD for African audiences.