Trace, the leading Afro-Urban music and culture platform, proudly announces the Trace Awards and Summit, 2025 edition, set to take place in Zanzibar, at the Mora 5* Resort, from February 24-26, 2025.
Building on the tremendous success of the last Trace Awards edition, which captivated over 500 million fans worldwide, this prestigious event will not only celebrate Africa’s top artists but also spotlight the rich cultural stories that shape their artistry.
Over the past three years, Afro-centric music has steadily dominated global charts, spanning genres like Afrobeat, Amapiano, Dancehall, Afro-pop, Zouk, Kizomba, Genge, Coupé Décalé, Bongo Flava, Gospel, Hip Hop, Kompa, R&B, and Rumba. The Trace Awards stand as the premier event, created in Africa for Africa and the world, recognizing and honoring the talents that have driven this remarkable global success such as Burna Boy, Fally Ipupa, Davido, Tyla, Rema, Wizkid, Diamond Platnumz, Nomcebo, Didi B, Yemi Alade, Ayra Starr and so many more.
Event Details: • Summit: February 24-25, 2025 • Awards: February 26, 2025 • Venue: The Mora 5* Luxury Resort, Zanzibar, Tanzania
The Trace Summit will be a dynamic hub for creative discussions, empowerment, and networking, featuring panels, keynotes, and masterclasses on African creative industries, technology, branding, and more. The event offers a unique platform for artists, managers, DJs, producers, promoters, investors, lawyers, governments, brands, and industry stakeholders from Africa and its diaspora to connect and exchange knowledge.
The Trace Awards will transform Zanzibar into a vibrant epicenter of music, culture, and innovation. Hosted at the luxurious Mora Zanzibar resort, the Awards will showcase 28 categories of the most popular African music genres and artists, with live broadcasts in over 200 countries in English, French, and Portuguese. The event will air across 25 Trace African and international channels, as well as more than 50 terrestrial, satellite, and streaming partners, reaching an estimated audience of at least 500 million fans. The list of nominees will be revealed on December 4th 2024. The public vote for the winners will start on the 18th December 2024.
“Zanzibar is proud to host the prestigious Trace Awards and Summit, a celebration of Africa’s vibrant music and culture on the global stage. This event strengthens our commitment to sustainable tourism and promotes Zanzibar as a premier MICE destination. It showcases our island’s beauty and diversity, while highlighting our efforts to preserve its unique environment and culture. We invite the world to experience Zanzibar’s exceptional charm, where nature, culture, and innovation come together.” — Hon. Mudrik Ramadhan Soraga, Minister of Tourism, Zanzibar.
Olivier Laouchez, Co-Founder & Executive Chairman, Trace; commented- “We are excited to celebrate Africa’s creative heartbeat by spotlighting music legends and rising stars. This summit empowers artists with essential tools for success in today’s global landscape.”
Asuquo Eton founded talkmediaafrica.com, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.
Mavin Records has announced a major leadership change, naming Tega Oghenejobo as President and Chief Operating Officer of Mavin Global. Recognised for...
Recent Comments