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Custodian Sponsors #YepaChallenge to Call Attention to Insurance in Nigeria

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Custodian Sponsors #YepaChallenge to Call Attention to Insurance in Nigeria

Over the last few days, you may have seen some memes on social media, tagged #YepaChallenge. From Instagram stars like @Maraji_ and @EmmahOhMaGod to Twitter Overlords like @Omojuwa, various personalities captured the feelings of shock, alarm and even amusement, when things go surprisingly wrong in life!

What you may not know is, #YepaChallenge was sponsored by Custodian and Allied Insurance PLC. The company believes insurance is about planning ahead to “avoid stories that touch”. Whenever calamity happens, you have a choice of either shouting, “Mogbe!” in defeat, or you can breathe, because you are insured.

#YepaChallenge is the first instalment of Custodian’s #TomorrowIsBeautiful online campaign. Despite all we see today, Custodian believes tomorrow is filled with hope, and insurance is one way to assure a bright future. By helping you plan for your child’s education, your home, business, vehicle, travel or legacy, Custodian can help you shape the life you deserve.

To learn more about the #TomorrowIsBeautiful social media campaign, follow @CustodianPLC on Facebook, Twitter, Instagram and LinkedIn.

Entry 3 for [email protected] from @stunner_oola – #yepachallenge #woliaroleyepachallenge YEPAAA

A post shared by Woli Arole (@officialarole) on


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Asuquo Eton founded talkmediaafrica.com, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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