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PGA Tour and ESPN+ sign nine-year streaming rights deal


PGA Tour and ESPN+ sign nine-year streaming rights deal

The PGA Tour, the premiere US golfing competition, has signed a nine-year rights deal with Disney’s sports streamer ESPN+.

The organisation has also extended its rights deals with commercial broadcasters CBS and NBC.

The deal with ESPN, reported by the New York Times as being valued at US$75 million per year, will see ESPN+ replace NBC Sports as the competition’s official US OTT partner. ESPN+ will broadcast more than 4,000 hours of live content annually and include coverage from 36 FedExCup tournaments.

The deal will also see PGA Tour Live – the league’s own SVOD – move to ESPN+ from 2022, including on-demand recaps and original content.

ESPN president Jimmy Pitaro said: “We are looking forward to working with the PGA Tour to bring current and future golf fans the next generation of tour coverage. ESPN+ will offer golf fans unprecedented access and storytelling at an incredible value on the industry’s leading sports streaming platform.”

By contrast to the 36 competitions offered by ESPN+, CBS will average 19 events per year with NBC broadcasting eight. NBC Sports Group will continue as a PGA Tour cable partner, with Comcast’s Golf Channel providing early-round and early weekend coverage of each FedExCup event.

PGA Tour commissioner Jay Monahan said: “We were extremely pleased with the interest we received from the market – both with incumbents and other media companies – and are excited that our current partners shared our vision for the future.

“These new deals will be a major win for our fans, bringing an elevated commitment from all three partners to help us expand and innovate our content and its delivery.”

Asuquo Eton founded, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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