Turner launches Toonix: The brand new online virtual world for kids

Turner Broadcasting has announced the launch of a brand new online virtual world for kids called Toonix. Available at www.toonix.com, as well as www.cartoonnetworkafrica.com/show/toonix, the site calls on kids to ‘Be Whoever You Want To Be’ by creating and customising their own unique avatars and interacting within the exciting new gaming platform.

Toonix is rolling out across EMEA, following a beta launch in the UK at the start of the year.

Aimed at kids aged 7 to 11, Toonix is completely free to use once users have registered to the site. As well as creating their own avatars, kids will be able to express themselves by customising their own room, play games and complete missions, thereby earning XP (experience points) and coins which they can redeem for virtual goods and access to new areas of the site. They will also be able to chat with their friends by sending pre-selected messages, as well as send gifts and stickers.

Toonix will be split into three game play worlds – MyWorld, Games World and Shopping World – each of which will be packed with content for kids to engage with and explore. There is also a Training World, where kids can learn how to navigate the Toonix virtual world and earn coins whilst doing so.

Louise Okafor, Director of Digital Entertainment, Turner Broadcasting, EMEA said: “A truly interactive experience, Toonix puts community and imagination at its core, encouraging kids to express themselves, get creative and interact in a fun and safe environment. We know that kids really love the customisation and creation element, so there are many functions tied into this, whether it’s the ability to change their avatar to suit their mood, play games, do daily challenges or explore the vast Toonix world. Toonix is a truly digital-led initiative, with advertising and licensing opportunities built into it and it’s an exciting step forward in our digital strategy.”