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ESPN signs deal with SuperSport to air some of La Liga, Serie A and Bundesliga matches

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ESPN signs deal with SuperSport to air some of La Liga, Serie A and Bundesliga matches

ESPN has reached an agreement with SuperSport for rights to televise two matches per week from Spain’s La Liga, two matches per week from Italian Serie A, and two matches per week from the German Bundesliga.

The agreement means that ESPN will now feature six live top European football matches per week for viewers across sub-Saharan Africa.The expanded schedule of European football coverage adds to ESPN’s wide variety of sport that includes NBA Basketball, Major League Baseball, NFL gridiron football, Major League Soccer, X Games, US Open Tennis and more.

The European football agreement comes as ESPN also just announced the launch of its global multimedia football brand ESPNFC, covering all major leagues and competitions worldwide.

ESPNFC includes a revamped and expanded site online and on mobile (both mobile web and the ESPNFC app) which provide fans with the in depth coverage and commentary, news, video, audio, statistics, the capability to get personalised information on their favourite leagues and teams and more.

On TV, ESPN’s popular daily football debate and discussion show becomes ESPNFC PressPass which will continue to inform and entertain fans across Africa and globally.

The football show that looks at the global game with a global perspective features panellists and contributors from around the world of football – including Shaka Hislop, Robbie Mustoe, Steve Nicol, Frank LeBoeuf and Jorge Ramos.

Reflecting the cross-platform nature of ESPNFC, both TV and digital content will be heavily integrated to highlight major club news and analysis across all screens.

Murray Barnett, vice-president of sports channels and syndication, ESPN EMEA, said: “We are delighted with this new agreement with SuperSport which is part of ESPN’s ongoing efforts to better serve football fans on the DStv platform.”

The European football coverage for viewers in Africa and the launch of the new global multimedia football brand ESPNFC highlight ESPN’s commitment to the global game and to serving fans in Africa and around the world.

 

Asuquo Eton founded talkmediaafrica.com, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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