Must See TV This Weekend: Coke Studio Africa Premieres Sunday 6 October on Silverbird Television

Coca-Cola as launched a new and exciting music television show dubbed “Coke Studio Africa”.

The one of a kind music show will bring together artists from different genres, eras and regions to create a modern and authentic African sound through musical fusion.

Season one features a line-up of legendary African artists including Diamond Platinumz and Lady Jaydee from Tanzania; Salif Keita from Mali; King Sunny Ade, MI, Waje, Jimmy Jatt and Bez from Nigeria; Octopizzo, Miss Karun and Just a Band from Kenya; Hip Hop Pantsula, Boddhi Satva and Tumi from South Africa; Joel Sebunjo, Qwela and Lillian Mbabazi from Uganda; and the Culture Music Club from Zanzibar.

The show will also feature some collaborating artists including Kenya’s Bamboo, Sage and Dela as well as Kassongo from DRC and Nigeria’s Temi Dollface.

“At Coca-Cola we appreciate the power that music has to bring people together regardless of race, language, religion and region. Through Coke Studio, we have the rare opportunity to not only bring Africa’s artists together, but also create a modern sound that will appeal to teens,” said Coca-Cola Tanzania brand manager Maurice Njowoka. “We hope to give audiences an unforgettable experience of musical fusion as we strengthen our relationship with consumers.”

Coke Studio, which airs in Kenya, Uganda, Tanzania and Nigeria, will include eight 45-minute shows plus a two hour New Year’s Eve special.

Each episode will showcase unexpected fusions by various groups of artists to create a unique sound. The show will also provide viewers with a behind the scenes look into the artist’s interactions and experiences on set.

In addition to the TV show, fans will be able to watch and download various content such as video, MP3 and wallpapers on the new Coke Studio Africa website. Entire episodes of the show will also be available on the official YouTube channel. Viewers across the continent will have the opportunity to win various prizes including autographed posters, coke studio kits and branded merchandise through the show.

The show has been produced and aired in other regions such as Middle East, Pakistan and India. In Pakistan, it was especially successful with an estimated 77 million views on YouTube alone.

Are you ready for Coke Studio Africa? Catch the exciting premiere episode on Silverbird Television Sunday at 6pm (WAT)!