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7 Reasons why the #CHOAMVA14′s rock!

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7 Reasons why the #CHOAMVA14′s rock!

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The CHOAMVA14’s are around the corner and the African fever is mounting! The most outstanding heavyweights in the continent’s exploding music scene will be united under one roof on the 29th of November 2014 as they go head to head battling it out for the awards in their respective categories. While no one needs any patting on the back as far as reasons to watch the show are concerned, here are the 7 reasons why you cannot afford miss the CHOAMVA’s

  • For starters, the African music scene is trending like never before. So what else is trending more than that as far as the industry is concerned? The CHOAMVA’s of course! This epic celebration and rewarding of African talent will be watched by every self respecting music lover as it trends throughout the globe. Be sure to be part of the spectacular explosion!
  • The CHOAMVA event is like a marketplace filled with Africa’s finest talent roaming around. There is no other such event in the entire continent that is able to bring together the African music industry’s heavyweights under one room as they battle it out for the awards. These prestigious awards recognize the best in the continent’s music industry.
  • Scoop Makhathini aka Siyabonga Ngwekazi will be teaming up with Eku Edewor to keep everyone entertained as this year’s hosts. Eku will be bringing in her sweet charm, wit, style and high energy. Scoop will be making sure his instant humour, high energy and never say die attitude will be keeping Africa on their toes laughing up a storm.
  • The performances! On top of everything, the event can also be likened to a festival. Except this wouldn’t be just any festival, it would be the one festival everyone talks about. The line up of performances features a vast variety of the continent’s most gifted artists. The fact that different musical backgrounds and influences will be in the same stage on the night will make for a fascinating experience.
  • Speaking of the performances, a lot of the choreography is in the super gifted hands (and feet, in this regard) of Somizi Mhlongo himself! Those familiar with the critically acclaimed choreographer will know that he has put together some of the country’s most spectacular choreographies, including the FIFA World Cup. Yes, the standard is that high!
  • The Fashion. For those of you who love the sight of good fabric thrown together stylishly on a group of superstars will be thrilled in gazing at the different fashions painting the night all sorts of cool colours. But then of course, let it not be forgotten that artists do not always follow conventional standards of fashion. Expect some avant garde turn ups.
  • There are different genres from different parts of Africa and that makes for a true ‘something for everyone’ vibe. Imagine going from hip hop to afro pop, kwaito then dance in one night. Perhaps even back to back. The CHOAMVAs are the place.

Asuquo Eton founded talkmediaafrica.com, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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