Twitter launches analytics home page and promotion feature

Twitter wants to make it easier to promote your business on its platform.

Starting today, businesses will see a new homepage on analytics.twitter.com. The new dashboard provides a holistic view of your tweet activity, including info such as:

• How many times you’ve tweeted
• How many people have seen your tweets, visited your profile, mentioned your username or followed your account
• How many times people have shared your links
• Your top Tweets and followers per month

There’s also a new feature for small business advertisers.

A little over a month ago, the company introduced a ‘quick promote‘ feature that lets users select their most popular tweets and pay to boost them directly from the analytics dashboard.

Today’s new feature simplifies the process further – quick promote is now available directly from your Twitter profile.

The new account home is now available for all advertisers, while quick promote will go live for all small business advertisers in the coming weeks.