VIDEO: Nissi – Pay Attention

22-year old London-based singer, songwriter and painter Nissi burst unto the scene in August, with her poignant debut single ‘Pay Attention’, and soon followed it up with ‘Criminal’ which topped the Hype Machine Twitter chart in September. Both records have seen the Nigerian native garner support from MTV Wrap Up, SoulBounce, Revolt TV and BBC Introducing among others.

To round up an exciting past five months, Nissi is proud to release the brand new music video for the Cornel Sorian-produced ‘Pay Attention’. Directed by 2012 Stanley Kubrick Award winner Labi Odebunmi, and framed around powerful imagery of war, terror and protest, the ‘Pay Attention’ visuals double down on the thought-provoking and politically charged message behind the single.

Speaking about her inspiration for the ‘Pay Attention’ video, Nissi says, “This video is a subtle expression of various facets of life which are driven by human behaviour, and the things that we miss when we do not pay attention. We all have our own different trials and tribulations, as well as reasons for celebration, which we sometimes fail to see or cannot understand.

I use the power of my music and art in the video, to be able to convey the message in this song, both on the piano and with my body paint, because those two things are my personal interpretation of freedom. To me, ‘Pay Attention’ is a call to do just that, it is all about us paying attention to everything that makes our life worth the time. A little care always goes a long way, it achieves more than we know”.

Enjoy!