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Londoners this week experienced one of the most horrific riots seen in the last twenty years where a few minorities decided to senselessly go on a looting spree around London, Manchester and Birmingham destroying businesses and homes.

London, one of the greatest cities in the world is gravitating towards normality post looting and arson attacks. This is testament to the chivalry and community spirit that many Londoners display.Many have speculated on how this will affect upcoming events in the Capital- The answer: It won’t. London is playing host to one of the biggest African event to date; the 2011 Afrobeats Festival, taking place at the HMV Apollo.

On Sunday 28th August 2011 an expected audience of over 5000 Afrobeats and Comedy lovers will head towards the world famous HMV Hammersmith Apollo that has played host to iconic talents such as The Beatles, Adele, Tinie Tempah, Katy Perry and many more.

With a line-up that features the very best in African Music and Comedy; headlining the 1st ever Afrobeats Festival will be Award winning Afro Pop sensations _P SQUARE,WIZKID |+|AMP|+| ICE PRINCE |+|AMP|+| SUPERSTAR COMEDIAN BASKET MOUTH_. With support from in the line-up of; JJC, BIG BOYZ ALL STARS_, DL, MAY7VEN, DON’T JEALOUS ME, ELENU, |+|AMP|+| TUNDE EDNUT _plus many more, Hosted by Choice FM DJ Abrantee.

The organisers can confirm Nigeria’s No1 Lager brand; STAR LAGER have joined the party bringing a good share of the _’Brighter Life’ _to Londoners after one of the city’s most intense and challenging weeks. STAR LAGER joining hands with WESTERN UNION, VECTONE MOBILE AND TOPUPNIGERIA.COM has ensured that the Afrobeats Festival has now become an all-round community affair for London and Londoners alike through entertainment.

_ _Speaking on the Sponsor involvement with the Afrobeats Festival, Marketing Manager for the Afrobeats Festival Abi Wilson-Obruche says, “We are very happy that Star Lager distributed by Kato Enterprises in
the UK, Western Union and Vectone Mobile and have come on board and identified with an event on this large scale. This is exciting for Africans and friends of Africa alike. It’s fantastic that our corporate partners have joined hands with Afrobeats Festival and the community to introduce such a huge event to the people of London and to show the world that London is still a thriving multi-cultural place in
the world ”

Speaking further about the partnerships Mr Ropo Akin, Afrobeats Project Manager states “Despite the unrest that has taken place within London, the Afrobeats Festival is all about uniting not only Africans and Londoners, but everyone in the world who shares a love and passion for music and comedy”. STAR lager are equally thrilled with this partnership and affiliation with Afrobeats Festival. “WE ARE PROUD TO BE SPONSORS OF THE AFROBEATS FESTIVAL. STAR LAGER IS A BRAND WHICH EMBODIES FUN, FRIENDSHIP AND CELEBRATION OF LIFE, ALL QUALITIES WHICH THE AFROBEATS FESTIVAL PRESENTS”. Export Development Manager at Nigerian Breweries, Onyeka Okoli.

Broadening the scope on Western Unions involvement with the Afrobeats Festival, Marketing Manager Mr Temitope Ayedun states that “For 160 years, Western Union has been connecting people and shaping the world in which we live. We are proud of the relationship we have built over theyears with the organisers of the Afrobeats Festival and we are certain the event will be a success and a showcase of harmony in the City of

The Afrobeats Festival at the HMV Apollo is set to be the epic event of summer 2011.The 2011 AfroBeats Festival is only a taste of the great talent and entertainment that Africa has to offer. And with emerging talents such as Wiz Kid, Ice Prince, 2Kriss and many more, we are looking forward to showcasing many more Afrobeats Festivals in the years to come.

Afrobeats Festival holds on Sunday 28th August 6pm-11pm at the HMV Apollo, 45 Queen Caroline Street, Hammersmith, London W6 9QH

Asuquo Eton founded, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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