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TM PREMIERE: ADELE – SOMEONE LIKE YOU (Official Video)

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TM PREMIERE: ADELE – SOMEONE LIKE YOU (Official Video)

Here is the premiere to the official music video to Adele’s Someone Like You.

Someone Like You” was a natural choice for the next single from 21, and on Thursday (September 29), Adele premiered the video for the song — an equally somber affair that matches not only the song’s emotional wallop, but its straightforward, downright crushing simplicity.

Shot in Paris, in the very early hours of the morning, it is little more than Adele wandering the deserted streets of the city, gazing longingly at the Seine, very nearly breaking into tears. Director Jake Nava made the smart decision to shoot it in arty, smudgy black-and-white, which only adds to the clip’s desolate, haunted feel. In a lot of ways, as she drifts along, Adele is little more than a ghost, haunting the streets, destined to remain invisible to all, especially the one she wants to notice.

It’s a lot like how everyone feels after heartbreak, and that’s what makes the “Someone Like You” video so powerful. There are no special effects, no camera tricks or elaborate choreography, because those are quick fixes. Life doesn’t operate that way, especially when the bottom falls out and we are all alone. Our days are endless, our hearts black, our skies are gray. And when it gets to that point, all we have is our pain, majestically, beautifully so. Thankfully, we also have Adele, and that sonorous, sorrowful voice of hers.

We love the song and feel it’s the song to wish Nigeria and Nigeria’s a Happy 51st Independence Anniversary.

(C) 2011 XL Recordings Ltd and thanks to MTV for the review and Vevo for the video.

Asuquo Eton founded talkmediaafrica.com, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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