SuperSport extends its broadcast rights to the English Premier League until 2016

SuperSport is keeping its rights to show the English Premier League (EPL) football matches on DStv in Nigeria, South Africa as well as elsewhere in sub-Saharan Africa, extending its contract ending this year for the period of 2013 to 2016, the Premier League just announced.

Earlier this year MultiChoice said that the EPL contract for broadcasting rights was the only big contract which had to be renegotiated this year.

The costs of broadcasting rights which keeps escalating for MultiChoice at an annual rate faster than inflation, could see the pay-TV platform at some point in future start to having to choose about what rights to pursue further and which to drop.

Although the value of the new deal which will see SuperSport continue to broadcast EPL matches for the next four year has not been disclosed, its a given that the Premier League will get paid more by SuperSport than the previous deal which ends at the end of the current season.

“We have worked with SuperSport for a number of years and are extremely pleased to extend our partnership,” says Richard Scudamore, the Premier League chief executive in a press statement.

SuperSport chief executive Happy Ntshingila added, “The Barclays Premier League has been a mainstay of SuperSports’s offering for many years and we are delighted to have once again extended the partnership.”