KidsCo and Syfy join forces to launch first-ever Syfy Kids-branded block

KidsCo, the international children’s channel, today announced a partnership with NBCUniversal’s channel, Syfy, to launch a dedicated programming block: Syfy Kids. This unique genre-based kids’ programming block – the first of its kind from Syfy – will deliver stimulating and imaginative entertainment to children aged 6-10.

The fully dubbed Syfy Kids block will launch in Q2 2013. The programming line-up will include imagination-based content from both NBCUniversal and Corus Entertainment, the joint venture owners of KidsCo as well as original programming and third-party acquisitions.

Hendrik McDermott, MD of KidsCo, comments: “Following KidsCo’s refresh earlier this year, we are now able to innovate to harness the power of our partners and shareholders. Collaborating with NBCUniversal and Corus Entertainment to bring imagination-based content via the well-known and respected Syfy brand really demonstrates our dedication to delivering the strongest channel to our affiliates, whilst differentiating ourselves from our competitors.”

Dave Howe, President, Syfy and Chiller, adds: “We’re thrilled to see a Syfy Kids block launching on KidsCo. This venture extends the Syfy brand to a whole new generation of younger viewers and establishes a strong global partner as we seek to develop an outlet for Syfy Kids content domestically.”