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KidsCo and Syfy join forces to launch first-ever Syfy Kids-branded block

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KidsCo and Syfy join forces to launch first-ever Syfy Kids-branded block

KidsCo, the international children’s channel, today announced a partnership with NBCUniversal’s channel, Syfy, to launch a dedicated programming block: Syfy Kids. This unique genre-based kids’ programming block – the first of its kind from Syfy – will deliver stimulating and imaginative entertainment to children aged 6-10.

The fully dubbed Syfy Kids block will launch in Q2 2013. The programming line-up will include imagination-based content from both NBCUniversal and Corus Entertainment, the joint venture owners of KidsCo as well as original programming and third-party acquisitions.

Hendrik McDermott, MD of KidsCo, comments: “Following KidsCo’s refresh earlier this year, we are now able to innovate to harness the power of our partners and shareholders. Collaborating with NBCUniversal and Corus Entertainment to bring imagination-based content via the well-known and respected Syfy brand really demonstrates our dedication to delivering the strongest channel to our affiliates, whilst differentiating ourselves from our competitors.”

Dave Howe, President, Syfy and Chiller, adds: “We’re thrilled to see a Syfy Kids block launching on KidsCo. This venture extends the Syfy brand to a whole new generation of younger viewers and establishes a strong global partner as we seek to develop an outlet for Syfy Kids content domestically.”

Asuquo Eton founded talkmediaafrica.com, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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