BBC celebrates 90 years of innovation

The BBC has launched a new campaign, celebrating the corporation’s 90 years of innovation. Launching online, and arriving on television this coming weekend, the campaign – which uses plenty of archive footage – will air throughout 2013, highlighting on-going innovation at the BBC.

Director of Marketing and Audiences, Philip Almond, said: “The BBC is a world-class innovator and has been throughout its history. We wanted to bring the BBC’s achievements to life for our audiences, and show them the impact we’ve made in pushing the boundaries of broadcast technology. The BBC is innovating for everyone and we hope this powerful untold story will capture the imagination of audiences and make them wonder…’where next?’”

Director of Future Media, Ralph Rivera, added: “The BBC has a long history of broadcasting innovation that benefits our audiences and the wider industry. More recently, the BBC brought audiences the first truly digital Olympics in 2012, setting a new digital standard for large event coverage and broadcast online. Innovation is part of the BBC’s DNA and we want to celebrate the huge technological contribution we’ve made throughout the history of broadcasting, and get people excited about where we’re headed next.”

The campaign’s accompanying website – which can be found at bbc.co.uk/wherenext – features an interactive timeline, highlighting key milestones, from the birth of BBC Radio in October 1922 to the present day.