From 1 April those two different, double-layered, watermarked Style channel logos DStv subscribers have been seeing on The Style Network will be a thing of the past: Style (DStv 173) as seen in Africa is finally rebranding on MultiChoice’s DStv pay-TV platform from 1 April, switching over to the new look which Style in America adopted in June last year.
In the world of Style and Style (DStv 173) it’s better to be dead than out of style, and now Style will now refresh here as well – finally.
Last month in February was the last time TV with Thinus enquired as to the long-awaited Style brand refresh and was told there is no date yet. The past while viewers would often have seen the current Style logo as a channel marker watermark super-imposed upon the actual newer Style logo used in America, making for a somewhat confusing viewing experience.
Now NBCUniversal International Television, which runs the channel feed of Style in Africa, is announcing that the channel will be changing its look on 1 April when it does away with the pink circle (right) and adopting the new font and look and the slogan of “Work It. Love It. Style It.”
“The Style Network is refreshing its brand and image by embracing a new glossy and bold look that appeals to women’s desire for living stylish lifestyles,” says NBCUniversal International Television in a statement as it pertains to Africa.
“The channel will refresh its logo, on-air look and tagline in Africa and around the world – following the North American refresh. The network rebrand will go live on-air in South Africa on 1 April.”
“As part of the refresh, the Style circle logo is replaced with a classic midnight blue typeface accented by a splash of light blue. The new logo is mutable and will be filled in with different patterns and colours that reflect the ever-changing trends in fashion and stylish living while embodying how viewers see the world through a prism of Style.”
“Style will be the ultimate destination for female viewers who want to stay on top of the latest trends and seek inspiration,” says Colin McLeod, the managing director for emerging markets at Universal Networks International.
The new Style refresh in Africa on 1 April is also taking place on other markets including Australia, the United Kingdom, Portugal, Central Europe and the Middle East as well as Singapore and Indonesia.
Style will be continuing with shows such as the popular Giuliana and Bill, Jerseylicious and Glam Fairy.
In addition Style is launching brand new-series such as Built on 1 April following male model handymen in Manhattan and House of Fab which is a new reality show peeking inside the business of Just Fab – an online shopping site run by Kimora Lee Simmons,.
Another new show on Style is Big Rich Atlanta, the new reality spin-off of Big Rich Texas which heads to the Buckhead Country Club where wealthy mothers and daughters do whatever it takes to stay on top of the social scene.
SOURCE: TV with Thinus