PICK OF THE DAY: Man Up! – Friday 17 January at 7:20pm | FOX

For decades women have fought tooth and manicured nail for equality and independence – but where has this left the 21st Century male? With many men choosing to live at home for as long as possible, lacking confidence and left confused as to what women really want, this series is here to help.

From 30-year-old virgins to games shop geeks, “mummy’s men” and Star Trek fanatics, Man Up sees Britain’s hopeless blokes transformed into brilliant men. Each episode will see one sad, hapless male go on a life-changing journey to unlock the hidden hero inside.

Presenter Olivia Lee takes each hopeful by the hand and tries to find the untapped potential as she plunges him into the unknown – whether he’s being forced to get up close and personal with a group of sexy gorgeous women or taken out of his comfort zone by being immersed in a highly charged testosterone-driven “man’s world”.