MultiChoice Nigeria launches ‘We are Brazil’ campaign; splashes decoder prices by 43%

South African sports broadcaster SuperSport has acquired the African broadcast rights to the upcoming 2014 Fifa World Cup in Brazil.

The Multichoice-owned group of channels will air all 64 of the competition’s matches in standard definition on GOtv, and in both standard and high definition on the DStv satellite platform.

Nigeria’s Super Eagles and four other countries namely Ghana, Cameroun, Algeria and Côte d’Ivoire will fly the continent’s flag with hopes of lifting the prestigious trophy.

Speaking at a press conference to launch the campaign titled “We are Brazil”, General Manager, SuperSport, Felix Awogu, said DStv and GOtv subscribers will get to watch all the matches with the best picture and sound quality available. There is also the added perk of watching live matches on the SuperSport HD channels on DStv.

“In addition to the world-class broadcast quality that is our trademark and which our subscribers will enjoy, they will also have access to insightful football analysis and thrilling magazine programmes which will showcase the stories outside the field of play” stressed Awogu.

Continuing on what DStv is also offering its subscribers, he said; “We have four special shows specifically produced to further showcase the World Cup, Brazil and the fans. Most importantly, we will also give expert insight and analysis from our unmatched line up of presenters and studio guests.”

For Nigerian’s who are yet to get connected to the pay tv channels,  MultiChoice Nigeria yesterday announced that it will, with effect from yesterday, slash price of their decoder  from N27,000 to N15,500 to enable Super Eagles fans and football lovers in general to watch the World Cup. The offer comes with two months subscription on the Access bouquet and excludes dish installation.

Similarly, General Manager, Marketing, MultiChoice Nigeria, Mr. Martin Mabutho, pointed out that due to the late broadcast of some of the games, the DStv mobile devices and the Explora decoder will come in handy, in ensuring viewers see all the action and do not miss out during the World Cup.

“Walka 7 allows you to watch in traffic, and in the office, while the Explora with its two terabytes memory, gives viewers the opportunity to record all the games, right onto the decoder, and keep them for good,” observed Mabutho.

He adds that “DStv subscribers can maximise their experience of football during the World Cup with the Catch Up feature on the Explora decoder, by accessing the stacked content and watching previously aired soccer matches”.