AfricaMagic Evolves – Change Names and Channel Identities

AfricaMagic viewers on DStv and GOtv will notice something slightly different about the popular entertainment channels. They’ll still have the same great African programming, the same dazzling African stars and the same unforgettable African storytelling, but with one big difference – the channels are changing their names and that marks the debut of the brand new AfricaMagic channel identities.

The changes are being rolled out as part of AfricaMagic’s development strategy, as the brand looks to become even more accessible by ensuring that each of its channels are clearly defined, not just in content but also in name.

Commenting on the change, M-Net Director for West Africa, Wangi Mba-Uzoukwu, explains the reasoning behind the decision and what it represents for AfricaMagic viewers: “AfricaMagic has grown very fast and we’ve been pushed by the market to launch multiple channels to meet the demand for home-grown content. As a result, we had spent more time focussed on the content of the channels using basic naming conventions for channel names. Now, it’s time to give these channels strong names that will allow them to speak directly to what they are. This is very important to us because we want our audiences to have the convenience of knowing exactly which channel offers them the programming that they are specifically looking for.”

While the name changes have been seamlessly incorporated on air so as to cause no inconvenience to viewers, they will each contribute positively to the evolving AfricaMagic brand. The changes are as follows:

•    AfricaMagic Entertainment (DStv channel 150/151), home to such hit original shows as Tinsel, Kona and StarGist, is becoming AfricaMagic Showcase, a particularly appropriate name given that it showcases premium African content, from blockbuster movies to must-watch series, all screened first on the channel.

•    AfricaMagic Movies (DStv channel 152) is becoming AfricaMagic Epic Movies in celebration of the epic stories it tells in keeping with its personality of being rooted in culture. 

•    AfricaMagic Movies 1 (DStv channel 153) is becoming AfricaMagic Urban Movies, a tribute to its “real life, real stories” outlook that is based on contemporary tales told in modern settings.

•    Meanwhile the original AfricaMagic channel (DStv channel 154) will also be changing its name and is becoming AfricaMagic Family, simply titled because coming home to the channel is just like coming home to family. The first AfricaMagic channel ever created, it’s become like family to most television viewers on the continent and is jam-packed with your favourite stars and stories.

“With the rest of the AfricaMagic channels staying exactly as they are (Hausa, Swahili, World and Yoruba), you don’t have to look further than any of the 8 AfricaMagic channels to get your daily dose of super African entertainment content. There is so much to look out for, with many other exciting programmes like Big Brother Africa Season 9 coming to AfricaMagic soon,” Mba-Uzoukwu added.