TRACE appoints Victor Bannerman-Chedid as new Chief Operating Officer for it’s African business

TRACE today announced a key addition to its executive leadership team in Africa with the hiring of Victor Bannerman-Chedid as COO.

With deep experience in the mobile telephony and media industries, Victor Bannerman-Chedid will complement TRACE’s existing executive team as the company continues to focus on expanding its African operations.

“Victor brings extensive knowledge of the rapidly changing media and mobile market and will help TRACE as we sharpen our focus on delivering long-term value to all our valued patrons, clients and stakeholders,” said Olivier Laouchez, TRACE’s Chairman and Chief Executive Officer. “More importantly, he possesses a keen understanding of emerging trends in mobile communications and media in Africa and emerging markets in general.”

Mr. Bannerman-Chedid joins TRACE from Airtel, where he most recently served as Acting Marketing Director, Airtel Zambia. He has previously held a variety of operational leadership positions with Airtel Nigeria, Vodafone Ghana, MTN Ghana and various financial institutions including Ecobank Ghana and UBA Ghana.

He will serve as Chief Operating Officer overseeing all operational functions for TRACE African businesses.

“TRACE is a phenomenal and vibrant brand and an important player in the African media industry. I am extremely excited to be a part of its bright future,” said Mr. Bannerman-Chedid. “I look forward to working with the talented TRACE team, harnessing their ingenuity and creativity to ensure the continued and accelerated growth of the organization. I am especially keen to be part of the process to introduce a brand new generation of mobile and digital users to TRACE.”