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BET’s 106 & Park TV Show to End After 14 Years, Become Digital-Only
The long-running BET music video show “106 and Park” is going digital-only, according to a tweet from the channel.
“After 14 yrs as America’s #1 music show on BET, #106andPark is blazing a new trail as a digital brand and will exit as a daily TV show,” the tweet read.
The last on-air TV episode will be on Dec. 19, according to a press release posted on the channel’s website.
“The 106 & Park brand remains strong and will continue to produce various specials throughout the year, including its annual New Year’s Eve show, 106 & Party, along with live event experiences at the BET Awards and BET Experience,” according to the press release. “In 2015, 106 & Park looks forward to continuing its reign as the hottest hangout on one of the coolest digital platforms, BET.com.”
Stephen Hill, BET’s president of music programming and specials, explained that the brand is making a splash online – where most of the young viewers are.
“The interactive brand you helped build, 106 & Park, is alive and well…and it’s moving to teh space in which our audience NOW interacts with music the most: online,” he said in a statement. “It’ll be very exciting to connect with the millions of people that are already engaged with 106 & Park and other BET digital and social media entities.”
The show, which has been the top music variety show on cable among viewers ages 18 to 49, was created in 2000, when the studio was still located in Harlem.
Once Viacom took over the channel, it was moved to CBS’ headquarters and has been a mainstay of popular television weekdays at 5 p.m in the U.S.
Featured guests have included First Lady Michelle Obama and model Naomi Campbell, along with musicians like Jennifer Lopez and T.I.
The current hosts are rapper Bow Wow and Keshia Chanté.
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