Microsoft Offers Streamlined Experience with Dynamics CRM Online

By Ola Williams

Technology has transformed the way we do business today.  On one hand, it has made selling more difficult because customers often get most of the information they need online and tend to make buying decisions based on what they find.

Responding effectively to these better informed and more demanding buyers, Sales organizations and professionals need to make that shift.  They need to embrace social media to take advantage of relationships and utilize technology to quickly respond to buyers.  This often time poses a great challenge to SMEs that cannot afford costly Customer Relationship Management solutions.

Microsoft Dynamics CRM Online can help SMEs use technology to close more deals with less effort.  With Dynamics CRM online, your organization does not have to incur huge hardware cost. You can have the Dynamics CRM Sales, Marketing and Services available for you on demand and also extend the capability to fit other business requirements.

Sell Effectively

Microsoft Dynamics CRM provides a breadth of sales capabilities to empower you to sell effectively.  Salespersons can access easy-to-use tools that provide content relevant to specific stages within the sales cycle.  This solution also help sales managers focus on the right information by providing powerful dashboards with real-time visualizations

• Planning & Management: Enables sales managers maintain a strategic focus while driving the business forward.
• Account & Opportunity Management: Delivers solutions that are intuitive and easy-to-use, so sales reps have more customer- facing time.
• Social & Market insights: Provides sales reps with deep and valuable insights.
• Collaborative Selling: Boosts your Sales rep’s selling power, by providing access to experts and information across the organization.
• Mobile Sales: Enables sales reps work how they want, anywhere, anytime.
• Sales Analytics: Turns data into actionable insights.

Work as a team

Win faster by working as a team to create compelling and differentiated customer interactions, and ultimately sell more.  Microsoft provides a streamlined experience with Microsoft Dynamics CRM Online and its interoperability with Microsoft Office 365 (Microsoft Outlook, Lync, Skype, SharePoint and Office) and Yammer.  Salespeople can go to one place for all of their tasks from viewing sales leads, researching companies, finding social connections, communicating with prospects, reviewing sales insights, and creating sales proposals.

Turn Social Insight into Sales

If your customers are using social networks to learn more about you and your products, should you not also use them to gain social insights? You may learn that a prospect is dissatisfied with a competitor’s product or you may learn that they are dissatisfied with yours. You may also learn that your customer has recommended your services to a contact and get a new lead.  With social network data from LinkedIn and Twitter integrated right into the CRM system, it becomes a natural part of your sales process.  Dynamics CRM Online delivers the latest market buzz and news along with corporate data so that you are always up to date on your customer’s activities.

Market Smarter

Great marketing starts with good planning but with the increasing complexity in marketing experiences, planning is not a straightforward task.  Dynamics CRM Online helps to deliver a single marketing cloud for marketing organizations across marketing planning, execution and analytics – across all channels (whether they are digital, social or traditional – like print and broadcast), hence be able to achieve:

Unified Marketing Planning: ensure marketers work from the same plan, reducing customer experience fragmentation and increases marketer productivity.

Quality Sales Leads: align sales and marketing, giving visibility into the sales pipeline, helping generate more leads and increase conversion rates and revenue.

Immersive Customer Experiences: connect immersive apps to campaign strategy for better visibility and improved conversation rates and revenue.

Multi-channel Engagement: improve the customer experience throughout the customer journey.

Marketing Analytics: Uncover new insights and identify patterns to predict opportunities

Care Everywhere

“Care Everywhere” is our vision of how Customer Service has to evolve to help organizations deliver truly amazing customer experiences.  We believe that by delivering “Care Everywhere”, you can truly transform the customer experience.  Every time companies serve a customer, they are being given the opportunity to strengthen their brand’s reputation.  Having the tools to deliver on customer expectations allows companies to be more effective and achieve customer loyalty and advocacy.  Microsoft Dynamics CRM provides you opportunity to differentiate your business.

Microsoft is committed to helping SMEs leverage easy to use tools and resources that will help their business have insightful engagement and achieve amazing customer experience.

Visit the Dynamics CRM Online site, http://www.microsoft.com/dynamics/crm today to try this product for free for one month. For further enquiries on Dynamics CRM Online, send an email to dialogue@microsoft.com.  Join the Microsoft Dynamics Summit on March 10, 2015 by 8.30 am prompt.