Following its recent successful launches in Angola and Tanzania, Africa’s leading online retailer JUMIA today announces its expansion to Senegal. This brings the number of countries in which the e-commerce site is active to twelve and marks its continuous expansion in Africa.
According to the World Economic Outlook Database by the International Monetary Fund, Senegal has a nominal GDP of $16 billion and is Africa’s 22nd largest economy having an an economic growth rate of 5 % in 2014. With a strong purchasing power, and growing interest in consumer goods, Senegal reveals itself to be a promising market. There is a steadily increasing number of Internet and Smartphone users, proving that now is an ideal time for online retail to establish itself.
Patrick Farnole, Managing Director JUMIA Senegal, commented: “A new way of shopping was born in Senegal. Imagine a website where you can find anything you look for. You may enjoy cruising online from shop to shop, discovering our new weekly arrivals, comparing prices, brands, and find what you like at the right price. Today it is real on jumia.sn. Ordering takes 10 seconds. Pay cash on delivery at your doorstep, all around Senegal. What else would you wish for? Stay tuned, it is only the beginning.”
JUMIA first launched in 2012 and has already successfully brought e-commerce to Nigeria, Ivory Coast, Egypt, Algeria, Cameroon, Morocco, Kenya, Ghana, Uganda, Tanzania and Angola. With its own warehouses and delivery teams, as well as a variety of payment options including cash on delivery, credit card and mobile money, it has adapted the global megatrend for African consumers and won the trust of a large and constantly growing customer base.