Instagram rolling out live video

Instagram is now rolling out Live Video for everyone in the US. Look for it within your app over the next few days. Just swipe to photo mode and toggle from Normal or Boomerang to “Live” and start broadcasting.

The Facebook-owned photo-sharing app is adding the ability to broadcast live video streams as part of its Stories feature. Unlike live video posted to Facebook, though, it will disappear forever once you’re done streaming, which Instagram says is designed to make you “feel more comfortable sharing anything, anytime.”

Meanwhile, if one of your followers starts live streaming, their profile in the Stories bar at the top of the app will gain a pink “live” icon to alert you to tune in.