English football club Manchester United will roll out its in-house TV network MUTV in Africa.
A distribution deal with StarTimes will see the channel available to millions of football fans across over 30 countries across sub-Saharan Africa, including Nigeria, South Africa, Kenya, Ghana, Senegal, Cameroon and others.
The 24-hour network provides fans of the club – one of the most-supported in the world – with live coverage of first-team and academy games, manager’s press conferences, player interviews, award-winning documentaries and news.
StarTimes meanwhile has 13 million subscribers through its DVB digital TV service and 20 million users of its OTT streaming service.
Phil Lynch, Chief Executive of Media, Manchester United, said: “We are proud to have hundreds of millions of passionate fans in Africa and this long-term agreement will allow them to get closer to the club through MUTV’s exclusive, round-the-clock content from Old Trafford and the Aon Training Complex.
Kristen Miao, Sports Deputy Director, StarTimes, said: “MUTV is one of our most important channels for engaging with fans around the world, whether through linear or direct-to-consumer streaming platforms, and we are excited to be significantly increasing its reach through our new partner, StarTimes, in Africa.
“Manchester United is one of the most iconic football clubs in the world. We are delighted to share MUTV with football fans across Africa as part of our commitment to enhancing our subscribers’ experience.”