Warner Bros. Discovery launches Max streaming service, replacing HBO Max
Warner Bros. Discovery has launched its enhanced streaming platform Max replacing HBO Max, today (May 23).
Max will introduce a new Ultimate Ad-Free tier that will offer four concurrent streams, up to 100 offline downloads and nearly eight times more films and episodes of 4K UHD content than HBO Max for $19.99 per month or $199.99 per year. Existing HBO Max subscribers will still have access to their current plan features for a minimum of six months following the launch.
HBO Max subscribers will also have their apps automatically updated, while others will be prompted to download the updated Max app.
Max will deliver content across unscripted titles, scripted programming, family-friendly content, HBO, Max Originals, WB Movies, the DC Universe, food, home, and documentaries.
Warner Bros. Discovery announced the launch of Max at a live-streamed press event based in LA last month, aimed to increase engagement across all content on the platform. At the event WBD President & CEO, global streaming & games, JB Perrette explained the relaunch was “an important change from two narrower products, HBO Max and discovery+, to our broader content offering and consumer proposition. While each product offered something for some people, Max will have a broad array of quality choices for everybody.”
Commenting on today’s launch, Sudheer Sirivara, global technology platform, Warner Bros. Discovery said, “We understand the value of offering our users a cinematic playback experience and to that end, we’ve implemented more advanced technology workflows that allow us to release more 4K content in a faster, more efficient way. Max will offer more than 1,000 films and episodes in 4K at launch, and we’ll be adding more every month as we move forward.”