Box TV launch new music channel in Africa

New channel launch signals a step up in global expansion for UK music TV channel portfolio. Box TV today announces that “Box”, is launching in Africa. Following the successful overseas launch of its UK channels Kiss, Magic, Smash hits and Kerrang!, the addition of Box to its international distribution roster signals a confident step forward for Box TV the biggest music television player in the UK, the world’s second largest music market.

Scott Monks, Box TV’s Director of International said: “Box TV has already secured carriage on a number of television platforms in Africa including toptv, South Africa’s second largest Satellite platform and Zuku, Kenya’s fastest growing pay TV platform. The launch of Box within this market is a testament to the success of the existing channels and is a response to platform and viewer demand. Audiences told us they loved our music channels and asked us to add a complimentary channel with all the quality and artist access of our other channels but with the addition of some local music with a hip hop and RnB slant.”

“For international labels, this is a great opportunity to showcase their artists, to get their content placed on popular and high quality TV channels as well as gaining exposure to key UK music figures,” Monks continues.

Box TV is keen to ensure that Box represents the vast music choice in the African market as well as reflect the viewer’s preferences in the look and feel.

Monks said: “Our launch idents feature Ice Prince, Nigeria’s hottest hip hop artist and the first track to play will be D’Banj, an artist credited with helping to bring Afro-beats to the global stage. We are committed to bringing the best local and international music to African TV through the Box channel and we will include music from across South Africa and Sub Saharan Africa.”

Box TV channel targets twenty-something music fans who want to know what the best new music is in the mainstream market. It will showcase A-list international RnB and Hip Hop music as well as the very best African music including Kwaito and Nigerian Hip Hop.

The programming schedule will include:
International Superstars – enjoy the ultimate playlist featuring the likes of Rihanna, Nicki Minaj, Will.i.am and Chris Brown.

Africa’s Most Wanted – Get the artists and tracks Africa is loving. Whether it’s international powerhouses or homegrown talent, this is the music you want.

Urban A List – Need to know what the hottest urban anthem is right now? Stay tuned to Box as we bring you the artists ruling the urban scene.

Hip Hop Anthems & Future Beats – If you love Eminem, Dr Dre and Jay-Z, then you’re going to love dipping low to the BOX’s ultimate old school Hip Hop anthems mixed with the newest artists.

Get On the Dancefloor – Turn up the volume, blow the speakers and unleash those killer moves to the biggest and hottest tracks from the ultimate players in the music industry.

Hip Hop Non Stop – Drop it like it’s hot! Get on board with the likes of Snoop and Dre as Box serves up the definitive Hip Hop playlist.

Massive Hip Hop & R ’n’ B – BOX presents nothing but the fiercest and hottest acts from the Hip Hop and R ‘n’ B scene.

Party2Nite – BOX kickstarts your party with the ultimate tunes.