YouTube will air football highlights from Italy, France, Brazil and the UK through a new partnership with sports media rights agency MP & Silva and online video distributor Rightster.
MP & Silva’s Love Football channel is live now on YouTube and will include highlights from Italy’s Serie A, France’s Ligue 1, US Major League Soccer, Brazil’s Serie A and the English Championship, FA Cup and Capital One Cup.
Interview clips with players and managers will also feature on the channel, along with documentaries and behind-the-scenes footage.
Fans can subscribe to content from their favorite leagues, which includes match highlights, interviews, documentaries and behind-the-scenes footage. “Our ambition is to establish YouTube as a destination for goals and highlights and this deal adds another top league to YouTube’s football offer,” says Stephen Nuttall, Senior Director, Sports, YouTube EMEA.
MP & Silva is a prominent media company that owns, manages and distributes television and media rights on behalf of some of the biggest sports events around the world. Rightster is an online video distribution, marketing, and monetisation company, offering content owners a myriad of services to broaden the reach and revenue of their online video.
“We’re delighted to be supporting MP & Silva with the exciting launch of the LoveFootball Channels on YouTube,” says Charlie Muirhead, Founder and CEO of Rightster. “For the first time, Rightster provides MP & Silva with centralised visibility and control of all its sports rights, including complex geographic restrictions and release windows, across both YouTube and all other platforms and publishers – allowing them to do the best possible job for each League.”
There are restrictions in place, however. For the Italian Serie A, for example, you’ll get a 1 minute clip of every goal scored, 3 minutes highlight clip of every match as well as a weekly highlights and news programme and other daily updates. Highlights will be available no more than 3 hours after the end of the match, and all goals will be available within 5 hours of the end of the match.
The nature of sports content rights mean that separate deals are in place for different countries – Serie A will be available globally, but not in Italy. As for the French Ligue 1, this will be available in Europe (except France and Spain), Asia, Sub-saharan Africa, and Oceania. The English Championship and Football League Cup will only be available in Asia, though the FA Cup will be available in Asia (but not Thailand) and a handful of European countries – Germany, Italy, Turkey, Belgium, Portugal, Austria and Switzerland.
The one big omission here, of course, is the English Premier League which has pretty tight controls over its global rights. Alternative for this include ESPN Goals in the UK, as well as ESPN FC which is available globally.