As TVC News launches today at 2pm; Here are some FAQ’s & answers about the new channel

Pan-African news channel, TVC News launches today (28th February, 2013) at 2pm WAT and can be watched at launch on Sky UK and on the StarTimes platform across Africa. There are plans to roll out on other platforms including MultiChoice’s DStv, as information reaching us indicates talks are still on-going.

See below for some of the Frequently Asked Questions about the channel and a response from TVC News;

1.      Why TVC News and what does it aim to achieve?

• TVC News was set up to look at the world through African eyes. For so long, issues concerning Africa and Africans have been overwhelmingly reported by the foreign media.
• The 24-hour pan-African News channel will serve as a voice for Africa and Africans on the street to be heard on the global scene.
• TVC News aims to become Africa’s leading News channel bringing you the latest new, breaking news and other informative programmes from across Africa and the world.

2.       What makes TVC news, a pan African news channel?
TVC News is an African news channel by Africans that will project Africa’s voice at the global scene. It is a medium for all Africans living in Africa and the Diaspora to be heard. TVC News will look at the World “Through African Eyes”.

3.      What measures have been put in place to ensure TVC News doesn’t end up like NN24?
I’ll rather you ask what measures are we putting in place to be a dominant news channel like CNN, Al Jazeera etc. TVC News with its state-of-art equipment, veteran broadcasters and visionary leadership is on the right track to achieving the set target

4.      What efforts are you making to ensure viewers get quality news programmes?
To ensure viewers get the best quality programmes, TVC News will be broadcasting with the latest state-of-the-art equipment, with which it will be connecting its network of bureaus across the continent, Europe and the United States.

TVC News has also contracted some top local broadcasters in Nigeria and other African nations, who will be joined by foreign expatriates and has commenced intensive training of more than 350 members of staff of the station.

TVC News dynamic team will keep viewers up-to-date with accurate, and relevant information and all with an African feel.

5.      What’s TVC News area of focus?

• News (Politics & Business), features
• Documentaries
• Current Affairs
• Interviews
• Sports
• Weather Report

6.      What will distinguish TVC News from other news channels (Competitive Advantage)?

• Coverage of under-reported regions from an African perspective
• In-depth and reliable journalism and news coverage across Africa and world
• TVC News is committed to excellence that will engage the viewers with reportage that are as fearless as they are informative.
• TVC News has veteran broadcasters

7.      On what platforms will TVC News be broadcasted?
TVC News channel will be available on platforms across Africa, BSkyB in the UK and IPTV in the USA.

• Will the news channel run at all times? And on what areas will the news channel focus on?

TVC News is a 24-Hour pan-African News Channel offering a fresh perspective to African and world events. The news channel will focus on areas of News (Political & Business) features, documentaries, current affairs, interviews, sports and weather reports.

9.      What gives TVC News channel an edge over others?
What sets TVC News apart is the coverage of under-reported regions, in-depth and reliable source of journalism and news coverage across Africa and the world; enabled by bureaux and correspondents all around the world. TVC news is committed to excellence that will engage the viewer with fearless truth telling and informative reporting, leveraging on technology and veteran broadcasters.

10.  What is the target audience of TVC news channel?
TVC News classifies it target audience into A, B, C1, C2, D and E social classes. Our core target comprises the number of people in Africa who fit into all the social classes in between B and D. B social class which includes nouveau riche, financially strong and averagely travelled individuals. The C1 social class, who are senior executives in organisations, financially comfortable and are averagely travelled, and the C2 social class who possess the basic characteristics of Line managers or small scale business owners who are exposed and ambitious.  TVC news will also be targeting blue collar workers with little education who are financially challenged, who we categorize to be in the D class. All together this amounts to be 67% of the entire African population representing 400 million people in Africa alone.

11.  What is your strategy to meet this entire target audience?
TVC news will partner with satellite platform operators across the world to project the channel 24/7. We will also partner with local broadcasters across Africa to use the channel as filler when off air.  And a partnership with IPTV (Internet Protocol Television) operators to further enhances distribution in Europe and North America.