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Harlem Shaking up Africa

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Harlem Shaking up Africa

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The viral phenomenon, the Harlem Shake, is the latest internet meme to shake up the globe…even in the most unexpected places.

Going viral in early February, the world has seen thousands; young and old, hipsters and the not so hip embrace and churn out their own versions of the dance meme.

A video by comedy vlogger, Filthy Frank, which featured a section where several costumed people dance to Harlem Shake by American producer of trap and bass, Baauer, sparked the internet sensation.

Numerous renditions dedicated to Africa have hit the net while more have come from the continent itself. Depicting the people of Africa in their diversity, the videos are hilarious, toungue-in-cheek, fun and even socio-politically inclined.

Internet memes that pull at the heartstrings are something of a novelty. Jumping onto the Harlem Shake bandwagon, some organisations have boldly used the phenomenon to spread their causes.

Kwagala Ministries in Uganda, who provide street kids with a home, education and a family, have released a video featuring former street kids doing their version of the Harlem Shake.

For the Harlem Shake done West African style or more fittingly, Benin style, an organization called Build A Better Benin have also come out with their own Harlem Shake. Build A Better Benin is a small non-profit organisation dedicated to improving healthcare and education in Benin, West Africa.

Crazy and the Harlem Shake go together like peanut butter and jelly, so Kenya’s hilarious and controversial political satire show XYZ brought out what they called the craziest Harlem Shake yet…

The Shake has also put its stamp on hashtag social issues – issues that are relevant to and often driven via social media. Las Gidi Naija (Lagos, Nigeria) shook up a frenzy for a cause as it celebrated social media week in February.

Internet memes and viral videos are the domain of trendsetting youth and it’s no wonder the flurry of videos flooding social media start with them. Students from a high school in South Africa couldn’t resist the temptation to Harlem Shake it up in their own unique way.

Asuquo Eton founded talkmediaafrica.com, now one of the most visited TV, music, tech and features website, in 2011. He is also a social media analyst, media and entertainment consultant.

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