CONSAT launches as new DTH pay-TV platform in Nigeria

Nigeria-based pay-TV platform, Continental Satellite Limited (CONSAT), launched its services in the country earlier this week. The new entrant aims to cut through the monopoly in the Nigerian pay-TV market and provide more ‘content at a fairer price’.

CONSAT, which is owned by former Lagos State governor, Asiwaju Bola Ahmed Tinubu, is seeking to offer satellite TV for middle and low income earners, by allowing subscribers to only pay for the channels they want to watch.

“We operate from Nigeria, have cutting edge technology, are affordable and provide compelling content for our viewers” said Mayokun Okunola, CEO of CONSAT.

CONSAT decoder is available for NGN 14,999 (USD 92) with a two month free subscription and free installation. The pay-TV platform initially has 55 channels with international and local channels for news, music, sports, religion, documentary and movies. However, the pay-TV platform plans to increase its channel portfolio to 70 by the end of 2014 and later to over 100 channels by 2015.

“Our content providers are very passionate, we plan on developing our own content. It is our mandate to air contents from Nigeria and take it across the world, we will continue to invest in content,” said Addy Awofisayo, Director of Content at CONSAT.