With the Nigerian Presidential and National Assembly elections approaching, youth and music authority MTV Base is using its influence with Nigerian youth to motivate them to go into polling stations and make their votes count on 14 February.
To engage with the youth electorate, MTV Base is running its special editorial campaign “Choose or Lose” which encourages young people to go out and vote for candidates they believe will make the greatest impact in the development of the country and their futures.
The campaign, which rolls out on TV, digital and social media platforms, features celebrities as well as members of the public as they underline the important message of youth participation in the electoral process. Some of the notable personalities that have already lent their voice to the campaign include: Ben Murray-Bruce, Banky W, Ebuka, Sound Sultan, MTV Shuga starEmmanuel Ikubese, Davido, Falz, Reminisce, Emma Nyra, Solid Star, Oreka, Omalichaand Yemi Alade.
Alex Okosi, Senior Vice President & Managing Director of Viacom International Media Networks (VIMN) Africa had this to say: “The future of Nigeria will be determined by the viability of the structures and policies that the government puts in place to support her youth, to ensure that they can realise their full potential. It is critical that Nigerian youth, who make up the majority of the population, turn out in full force to cast their vote for the candidate they believe is best to lead Nigeria to greater heights”.
To register your opinions about “Choose or Lose”, go to www.mtvbaseafrica.com, follow us on Twitter @MTVBaseAfrica or like us on Facebook atwww.facebook.com/verified.MTVBase.Nigeria. To join the conversation about Choose or Lose please use the hashtag #MTVBaseChooseOrLose