StarTimes Novela E3 channel rebranding to StarTimes Zone; moving away from just telenovelas to general entertainment

The StarTimes Novela E3 TV channel is rebranding and changing from this coming Monday and Friday 1 May on StarTimes to a more general entertainment TV channel which will now be known as StarTimes Zone.

The channel is picking up the Zone moniker after M-Net just dropped “Zone” when it rebranded its M-Net Series Zone TV channel on DStv to M-Net City on 6 April.

StarTimes Novela E3, which used to show just telenovelas dubbed into English, will become a broader, general entertainment TV channel as StarTimes Zone, on the same channel number.

StarTimes Zone will still show some telenovelas (of which a large amount will be repeats), but StarTimes Zone’s channel positioning will shift from predominantly being a telenovela channel to becoming a general entertainment channel which will now include movies and TV series.