Ghana Football Association signs $17,950,000 TV sponsorship deal with StarTimes

StarTimes, the pay-TV operator in Africa has inked an innovative deal with the Ghana Football Association. The partnership allows StarTimes the media rights of the Ghana Premier League, the Gala, the national Division One League, the MTN FA Cup, the Ghana Women’s League and the Ghana Juvenile League. This deal will be valid for the next 10 years.

Pang Xinxing, the president of StarTimes Group, said: “The partnership between StarTimes and Ghana Football Association is not only the cooperation between the two sides, but also a starting of cooperation between China and Africa on football industry”.

Pang also said that: “We would like to bring more excellent football matches to nearly 9 million subscribers of StarTimes in Africa and we may introduce Ghana Premier League to Chinese football fans in the future, being a bridge between Chinese and African sports industries”.

“The Ghana Premier League is the first top African native league that StarTimes signs, and people can expect more in the future”, he further added.