NBC finds Nigerian broadcasters unprepared for digital migration

The National Broadcasting Commission (NBC) has acknowledged that Nigerian broadcasters are not ready for the DTT transition and says practitioners are unprepared in terms of skills and attitude.

While addressing the third Broadcast Media Stakeholders Forum, aimed at raising awareness about digital migration among broadcasters Emeka Mba, Director General of the NBC, said that the transition would open the entire media space to several more broadcast stations and media programmes and create higher competition for practitioners.

“Broadcasters should begin to think of how to fit in and at what point of the chain to play. You can’t operate in the digital world without knowing how things work. Practitioners must research and improve knowledge to be able to be a good player,” said Mba. NBC has announced January 1, 2015 to be the deadline for Analogue Switch-Off in the country.